Michael E. Frisina, a leader in the local business community, created a leadership and organizational development team committed to producing results. As Michael worked within industry, after a highly successful military career, he became frustrated with one failed training engagement after another. He quickly realized something was missing in the professional training industry – no value added that improved individual and organizational performance once the training was completed.
The performance of any organization is the direct result of the collective performance of its people. People learn differently, at different paces, and respond differently to specific training curriculum. There is no one-size-fits-all solution, nor is there a secret formula you can learn at a motivational conference or one day training workshop.
Our signature training tool is called C4. This tool is a mental model of cause and effect relationships among: beliefs (convictions), thoughts (convincing), process (compelling), and outcomes (conforming). The power of performance is based in releasing the power of C4 in every individual in the organization.
